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VISION, MISSION, VALUES
& STRATEGIC DIRECTIONS
VISION
The Lifesaving Society serves all Canadians by providing information
and skills that promote safety in, on and around water. The Society is
the Canadian authority in aquatic lifesaving education and
lifeguarding. The Society is a leader and partner in the delivery of
water safety education in Canada and around the world.
In striving to reach its vision, the Society:
maintains a strong foundation in research and collaborates
with organizations working to advance safety education;
demonstrates leadership and skills in strategic thinking and
operational decision making through its Board of Directors;
ensures representation from all regions of Canada and
facilitates the Society's work and resource development in all regions;
ensures each region of Canada is represented by strong
Branches, which provide diverse and flexible delivery methods for
program and public education.
MISSION
To prevent drowning and water-related incidents for all Canadians by
providing:
lifesaving, lifeguarding and leadership education
public education
VALUES
The Society summarizes its values as follows:
Humanitarian principles are the basis of the Society
People are the Society's most important resources
The Society is dynamic and action-oriented
The Society is based on mutual respect, trust, and integrity
The Society supports innovation and creativity
STRATEGIC DIRECTIONS
Creating public awareness about our organization, our issues,
our learning messages and our products.
Operating in an efficient and effective manner, and becoming
a more customer-focussed organization.
Positioning the Lifesaving Society as Canada's authority on
drowning and water-related incident prevention.
Identifying, communicating and modelling the Lifesaving
Society's core values.
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